After creating and selling over ten million greeting cards and gift products—with plenty of highs and lows along the way—I’m now a strategic and creative advisor for product businesses and the (brilliant, tired, overwhelmed) folks who run them.

Work with me 1:1

Does any of this sound familiar: “Am I doing this right?” “How does [fill in the blank] work?” “How can we make more money?” “What do we do next?” “How can I stop feeling overwhelmed?” “Does this idea even make sense?” “HELP?!?!”

I’ve been there, and I got you. As a product biz advisor and coach, I support you and every facet of your business: from product development, to sales and marketing, to ops and logistics, to hiring, to all the things.

Tell me more!
Text reading 'THE GREATER GOODS ALLIANCE' in bold, orange letters on a white background. Expert group coaching for product businesses.

The Greater Goods Alliance:

Co-Led with Lisa Congdon

The GGA is our six-month, live mentoring and mastermind community for product-based business owners. Lisa and I have been there and built that, and we’ll help you answer the kinds of questions you can’t find the answers to anywhere else.

Learn more and get on the waitlist for 2026!
An infographic with a yellow badge that reads 'Substack Featured Publication 2023'. The text in the image says 'SUBJECT TO CHANGE'.

My Newsletter

(it’s not like other newsletters)

Recent reader testimonials for Subject to Change have called it a “must-read,” “the only newsletter I always open,” and “cool aunt vibes,” all of which I will happily accept.

It’s about things like creativity, burnout, menopause, mental and physical health, entrepreneurship, the truth behind “success,” and whatever else I want to write about.

It’s also the place I share new courses, products, and ways to work with me.

Read it and subscribe here.

Did you come here looking for cards? They're at Em & Friends, my former company.

Did you come here looking for cards? They're at Em & Friends, my former company.